In collaboration with Field Consulting, I was hired to contribute high-level campaign concepts and visual directions for Eagle Creek’s Spring product launch. I partnered with a copywriter to deliver three unique ideas for consideration. The selected concept (seen here) positions Eagle Creek as more than just your average hotel-hopping luggage. Instead, these products are rugged, capable, and worthy of the any adventure.
Nested images mimic the functionality and organizational qualities of travel products while also creating a micro/macro visual narrative that helps the viewer understand the featured adventure quickly.
Featuring coordinates of as a graphic element reinforces the sense of adventure and instills a sense of authenticity.
The typography and copy work in tandem to reinforce the concept direction and tone.
A bright, bold palette was introduced to match the excitement and anticipation of Spring adventures.
