Migo
I was contracted to contribute some visual designs for a local Boulder agency's upcoming creative pitch. They supplied the brief, two concept statements that included a headline and subhead, I then provided the following visual directions. Their client Migo, is a free app that acts as a search engine for local transportation.
Concept 1
This direction expressing the enthusiasm of the concept title Hail Yes, while illustrating the fun and simplicity of getting from point A to point B.
Concept 2
This direction emphasizes the app's ability to discover new modes of transportation. From close by cabs to the most convenient scooter, the user can choose what ride suites them best.