No one knows Smarthome products like Ontech. In fact, they are the preferred installation partner of Google. This campaign emphasizes Ontech’s ability to get you up on a running with your new device(s) with ease and confidence so you can Start With The Good Part. The campaign featured a few online videos, a still photography shoot, and various digital executions. Enjoy.
In addition to concept development and campaign graphics, I was responsible for organizing the pre-production deck, shot-list, and at times, aided in talent selection and wardrobe. On the day of the shoot, I helped to direct talent and photography. Later, I was responsible for making the final image selections and working with a re-toucher to produce the final assets.
Campaign graphics
The pattern is an expressive, graphic representation of the OnTech’s brand archetype, the magician. Magician brands promise knowledge, wonder and transformation. They are a catalyst for change, turning the world’s problems to opportunities. Our “magic act” is to make the complex simple and the simple extraordinary, empowering consumers by fulfilling all their technology wishes.
