Keynote presentation: Las Vegas 2024
Our Challenge
Once a year, DISH and Boost retailers from across the country gather at Team Summit. Participants gather to meet and hear from executive leadership on the state of the business, to receive training and receive word on exciting offers for their businesses. With over 2,500 people in attendance, this is the enterprise’s largest event. I was tasked with developing a visual identity that would generate enthusiasm and anticipation for participants on the lead up to the event and once underway, serve as a unified experience for all attendees.
The Solution
Inspired by sports branding, I created a visual toolkit that included bold color, sharp lines and italicized typography that captures the energy, agility, and dominance of Echostar in the telecommunications space. I designed and implemented the look and feel across hundreds of deliverables that span both print and digital mediums. I also provided art direction to external vendors, motion and production artists that all helped to make this one of the most successful summits in the company’s history.
Event title graphic, light with design rationale.
Event title graphic, dark.
Title treatment variations
